At present, although the macro economy is gradually turning better and recognized, as a cable company, it will face more brutal market competition. On the one hand, after a series of crises, the companies that survived the cable industry are more perfect and sound in terms of market risk awareness, business strategy, cost control, marketing tools, including personnel and technology. Greatly improved, but at the same time, for every cable company, the competitors are more powerful. On the other hand, after the reshuffle, the cable industry, which has already been highly competitive, will have less opportunity to take advantage of the “four or two”, that is, the marginal cost of cable companies in brand management, marketing and product development will increase. In a market with large resources and scarce resources, the space available for cable companies will be smaller, and speculation is almost impossible.

 

 Therefore, in the face of the increasingly mature cable market, cable companies may not be able to live as good as ever after the crisis. Because even if they have not been beaten by the crisis, the encroachment of competitors has made the company feel a crisis. The so-called survival of the fittest, the market survival rules. Therefore, for cable companies, if they hope to operate more benign in the future, they must adjust their mentality, adjust their pace, change constantly, innovate and actively meet new challenges.